Welcome back to The Instagram Guru Blog and happy Tuesday!
Today we’re going to talk about a question that I get asked quite frequently and it is whether or not your feed cohesiveness actually matters.
So does it actually matter if your feed has a cohesive theme to it? What do I mean by that? I’m sure you guys have seen all these beautiful travel and fashion bloggers that have these beautiful feeds and their feed looks so cohesive. So when you open their feed or when you go to one of their pictures they have the same light room settings, they edit it the same way. The pictures all look the same (like @ariellelivyatan beautiful feed theme below)
Generally speaking, if they’re a travel blogger they’ll have a lot of white or bright pictures and some of them have like a golden hue to it and essentially when you look at their feed all their pictures look very much the same in the sense of how they edit them and how they upload them and the angle that they take the picture from. And so they have very beautiful feeds and you can scroll through them for hours.
But does this actually matter in terms of getting followers?
Do your followers care?
No! It does not matter for your following.
There have been studies conducted on this actually and only 1% of people that land on your feed actually decide to follow you based on your feed’s cohesiveness and based on the theme that they see there. Essentially what that means is that you don’t have to edit all your photos the same. You don’t have to make sure that your entire feed has the same hue or the same light room presets or anything like that. You can have pictures that look differently and are edited differently as long as the picture itself is pretty and you provide value to your audience. That is how people decide if they want to follow and that is how people decide if they wanna become your follower and if they wanna enjoy your content, based on posts not necessarily feeds.
That’s really, really great news because it saves you a lot of time and you don’t have to edit your feed and make it look all pretty or to make sure that all your pictures are edited the same.
With that being said though guys, even though your feed doesn’t have to have cohesiveness in terms of how you edit your pictures and the feed and visuals itself, you do have to make sure that your page has a specific niche and you have specific core values that you talk about.
You have to make sure that people land on your page and they know what to expect from your page. They need to know if you’re a fitness, what you specialize in, how you can help them and what kind of value you’re going to provide to them. So when people land on your page they need to know within the first three seconds what it is you’re gonna give them so that they know if they wanna stay and stick around or whether they wanna get out of there.
I hope that helped and I hope this saves you time so that you don’t have to edit your feed and make it look all cohesive and what not. If you enjoyed this blog make sure to give it a thumbs up and drop a comment below, dropping it in and saying hi and as always I will see you guys next week. If there are any topics you would like me to cover, drop a comment below or shoot me a message on my Instagram at @workout_unicorn. I would be more than happy to make videos about whatever it is you guys find interesting.
See y’all next week.